Sarno thought of everything, from the Roman decor and name, to the toga-like waitress costumes, the hotel logo, the parchment-like desk stationary, matchbooks and business cards with simulated burnt edges. Sarno even had long discussions about the apostrophe in "Caesar's" - which he banished because the possessive "would mean that it was the place of only one Caesar". He wanted to create the feeling that everybody in the hotel was a Caesar. "Caesars" it became.

Built in 1966 almost entirely from money from the Teamsters' mysterious Central States Pension Fund, Caesars Palace was a testament to corruption from the get-go. It was the first intentional "theme casino" in LasVegas.

Links

• History of Caesars Palace (lots of good weird events and people): http://www.a2zlasvegas.com/hotels/history/h-caesars.html